FASHION MANAGEMENT
LECTURES IN FASHION MANAGEMENT
CREATE & CONNECT I
CREATIVITY & DESIGN
First, the concept of creativity is clarified.
Building on this, creative and design-related tasks are differentiated from one another. Subsequently, the fundamentals of design are explained, followed by an introduction to several drawing techniques.
CREATE & CONNECT II
CREATIVE PROCESS &
PROJECT MANAGEMENT
The creative process underlies all problem-solving processes.
Creativity therefore plays a crucial role in project management.
Both classical and agile project management are needed for innovation processes and to tackle complex challenges.
DISCOVER & EXPLAIN I
FASHION HISTORY
This course establishes the foundations for engaging with the phenomenon of fashion.
It provides an overview of the history of fashion and costume from prehistoric times
to the present day.
DISCOVER & EXPLAIN II
FASHION SOCIOLOGY
Discover the foundations of academic work
exploring theories and topics in
fashion sociology.
MARKET & MANAGE I
FASHION MARKETING
Get to know the fundamentals of marketing
in the fashion business.
Learn how to go through the marketing management process.
Get ready for the development
of a marketing concept.
MARKET & MANAGE II
FASHION ENTREPRENEURSHIP
Learn more about entrepreneurship as a mindset in fashion business.
Discover how business models are created and put into practice.
MARKET & MANAGE V
PROJECT BRAND
Gain an understanding of how
relevant brand management knowledge and skills are applied within a specific brand project.
EXPLORE & DISCUSS III
FASHION STUDIES
& RESEARCH
Find lectures and information about research in general and research in fashion.
Get to know different and combined research methods.
Learn how studies are planned and conducted.
DEVELOP & DESIGN IV
RANGE DEVELOPMENT
Experience how professional range development is carried out in a project.
Learn how vertically integrated fashion companies creatively combine trends and relevant data to create successful assortments.
SUPPLY CHAIN II
SOURCING & BUYING
Discover the central role of procurement
for successful and sustainable
fashion business models.
Learn how to build resilient supply chains and how to partner up with suppliers.